Tecnica Outdoor
Pyrox Speed

For the launch of the Tecnica Pyrox Speed, the objective was to create a fast-paced film that reflects the shoe’s core philosophy: speed, lightness and precision on technical terrain.

With only 24 hours available to shoot the entire project, the production relied heavily on careful pre-production and shot planning. The film combines dynamic trail running sequences, detailed product shots and high-speed FPV drone footage to enhance the sense of movement and immersion.

Shot in the rugged landscape of Finale Ligure, the environment played a key role in showcasing the performance and versatility of the shoe.